Almost every person on the earth has a mobile phone. Around 7 billion Mobile phones are active today, it says how much the Online business worth. Digital Marketing is the biggest opportunity for businesses to reach its target customers with no land limitations. From a small hand made goods to worlds biggest ecommerce gaints are running their business through digital marketing. No matter how innovative your product is, you need to market to get sold. 
Digital marketing is a basic skill every student should know to run a business or to perform better in their jobs. Register here for a 2 days workshop on Digital marketing by Airbaclabs at your college.