Module 1: Introduction to Digital Marketing 1.1 Overview of Digital Marketing Definition and Importance Evolution of Digital Marketing 1.2 Digital Marketing vs Traditional Marketing Key Differences and Advantages 1.3 Digital Marketing Channels Search Engine Marketing (SEM) Social Media Marketing (SMM) Email Marketing Content Marketing Affiliate Marketing Display Advertising Module 2: Website Planning and Development 2.1 Importance of a Website in Digital Marketing Website as a Marketing Asset 2.2 Website Structure and Navigation User Experience (UX) Design Mobile Responsiveness 2.3 Landing Page Optimization Elements of a High-Converting Landing Page Module 3: Search Engine Optimization (SEO) 3.1 Fundamentals of SEO Keyword Research On-Page Optimization Off-Page Optimization 3.2 Technical SEO Site Speed Mobile Optimization Structured Data 3.3 SEO Analytics and Reporting Google Analytics Search Console Module 4: Search Engine Marketing (SEM) and Pay-Per-Click (PPC) 4.1 Introduction to SEM and PPC Google Ads Bing Ads 4.2 Campaign Setup and Management Keyword Selection Ad Copywriting Bidding Strategies 4.3 Conversion Tracking and Analytics ROI Measurement A/B Testing Module 5: Social Media Marketing (SMM) 5.1 Social Media Strategy Platform Selection Content Planning 5.2 Social Media Advertising Facebook Ads Instagram Ads LinkedIn Ads Twitter Ads 5.3 Community Management Engagement Strategies Reputation Management Module 6: Email Marketing 6.1 Building an Email List Opt-In Strategies Lead Magnets 6.2 Email Campaign Creation Segmentation Personalization Automation 6.3 Email Analytics Open Rates Click-Through Rates Module 7: Content Marketing 7.1 Content Strategy Planning and Creation Content Calendar 7.2 Blogging and Article Marketing SEO Best Practices Content Distribution 7.3 Video Marketing YouTube and Other Platforms Video SEO Module 8: Analytics and Data Analysis 8.1 Introduction to Data Analytics Importance in Digital Marketing 8.2 Google Analytics Setting Up Goals Analyzing Reports 8.3 A/B Testing and Optimization Tools and Techniques Module 9: Mobile Marketing 9.1 Mobile Website Optimization Responsive Design Mobile Apps 9.2 SMS Marketing Best Practices Regulations Module 10: Digital Marketing Strategy and Planning 10.1 Developing a Digital Marketing Plan - Setting Objectives - Budgeting 10.2 Campaign Measurement and Optimization - Key Performance Indicators (KPIs) - Reporting Tools 10.3 Emerging Trends in Digital Marketing - AI and Chatbots - Voice Search - Virtual and Augmented Reality